We are calling on the company to withdraw sales of the meat, due to the cruel exploitation these wild animals suffer at the hands of hunters.The reason this does not pass the smell test is that Viva! are an animal rights group: Vegetarians' International Voice for Animals. It does not matter how humanely the animals are treated, the fact that they are killed and eaten will likely be viewed as abuse. They even oppose dairy:
Cow’s milk is neither a natural or healthy drink for humans who are the only mammals to consume milk after weaning, not only that but the milk of another species!And yet we still produce lactase to digest milk into adulthood. Seems like we are designed to consume milk.
While I am no fan of "animal rights," I do not support the abuse of animals. It is both unkind to the animals and detrimental to the human perpetrator. Many farmers who raise livestock oppose the mistreatment of animals. What I found amusing, was this complaint by Viva! about the practice,
More than 70 per cent of reindeer slaughtered for meat are calves that have grazed during the summer, which means they never even get to see snow.No snow for the little reindeer children.
Good grief, they are deer!
It is either acceptable or unacceptable to eat animals. If it is acceptable then killing them before or after they have seen snow makes no difference. And if it is not acceptable to eat animals, then their slaughter is the issue, and killing snow exposed reindeer is just as problematic as killing snow unexposed ones.
Whatever the ethical status of carnivory, the whether or not they have seen snow is irrelevant. Further, as animals they negotiate their environment, snowy or not. They do not have subliminal moments as they gaze upon winter forests, crystal plains, and hoary mountain peaks.